Running ads isn’t just about budgets, targeting, or platform algorithms. At the heart of every successful campaign is a message that makes people stop, read, and take action. That message is built through copywriting—a skill every traffic manager should not only understand, but master. In this article, we’ll explain what copywriting really is, why it’s … Ler mais
Most people don’t convert the first time they see your ad. In fact, studies show that only 2%–5% of users will take action on their first visit. That means the majority of your potential clients or customers need to see your message again before they buy, sign up, or book a call. That’s where remarketing … Ler mais
When you run ads on Meta platforms (Facebook and Instagram), your campaigns aren’t shown randomly. They’re governed by a powerful system: the Facebook algorithm. Understanding how this algorithm works can mean the difference between a high-performing campaign and wasted ad spend. Whether you’re just starting out or already managing ads, it’s essential to know how … Ler mais
Instagram is more than a platform for pretty pictures—it’s a powerful tool for attracting clients, especially if you offer services like traffic management. Whether you’re a freelancer or agency owner, using Instagram strategically can help you build authority, showcase results, and turn followers into paying clients. In this article, you’ll learn how to use Instagram … Ler mais
To become a great traffic manager, mastering ad platforms like Google or Meta is only part of the journey. The most successful media buyers also study psychology, copywriting, data analysis, and digital strategy. And one of the fastest ways to level up in all of these areas is by reading the right books. Whether you’re … Ler mais
When launching a paid advertising campaign, choosing the right campaign objective is one of the most important decisions you’ll make. Platforms like Facebook Ads and Google Ads offer various options, but three of the most commonly used campaign types are: Each one serves a different purpose, targets users at different stages of the funnel, and … Ler mais
Google Ads is one of the most powerful advertising platforms in the world. It allows you to place your offer in front of people exactly when they’re searching for it. Whether you’re promoting a service, product, or brand, mastering Google Ads can help you generate qualified traffic and consistent results. But for beginners, the platform … Ler mais
Getting people to click on your ad is one thing. Getting them to convert—to buy, sign up, or take action—is something else entirely. As a traffic manager, it’s not enough to generate impressions and clicks. If your ads aren’t converting, your client isn’t making money—and they’ll quickly lose confidence in your strategy. In this article, … Ler mais
One of the biggest challenges traffic managers face is managing client expectations—especially when it comes to time. Many clients believe that running ads will produce instant results, but the reality is that paid traffic often requires testing, optimization, and patience. If you’re managing campaigns for clients who don’t understand this, it can lead to stress, … Ler mais
As a traffic manager, your goal isn’t just to generate clicks or impressions—it’s to drive real business results. But how do you prove your campaigns are profitable? That’s where ROI and ROAS come in. These two key metrics help you measure the return on investment from paid traffic campaigns. If you want to grow as … Ler mais